The Word Perm

Perm Hairstyles


The word perm certainly has some negative connotations, too many it conjures images of curly hair grannies or Lycra aerobics teachers with out of control waves oh, so 80’s. As we entered the early 1990s, the style became somewhat irrelevant, and most reputable salons no longer offered the service. Fast forward a couple of decades, and oh how things have changed, over the past five years we have undoubtedly seen a resurgence in the treatment’s popularity, and technological innovation has meant that new techniques have become popularised. Already a prominent trend in Asia, the so-called digital perm, named for its digital display and high tech interface, has made its way across the globe to the UK,

Hair & Photography By: Mo Nabbach For M&M Hair Academy

How Does Perm Work

The action of perming takes place deep within the body of the hair, breaking down the bonds that generally shape the hair and then realigning them to the desired shape. Book a free consultation, and we will help you decide what form this new shape will take.

A multitude of tried and tested products and techniques available at our Ealing salon means that an infinite variety of looks and styles can be achieved, leaving you, as an individual with the Perm Hairstyle that suits you best.

Perming Techniques

Listed below are just a few of the perming techniques available at M&M Hair Academy.
Weave winding: the variable curl size used gives volume and texture, particularly to fine hair and also used to break-up thick, coarse hair.

Double Decker: This perming technique can work on the whole head or just at the crown to give body at the root and curl on the length and end

Wind & Leave: ideal for fine or medium textured hair, resulting in a soft curl with volume.

Curve & Curl: this gives more root-lift than the wind & leave, and is therefore ideal for the bob shape, especially if the hair is fine and lacks volume.